(JACKSONVILLE, FL) – EverBank® Financial Corp, one of the nation’s largest privately-held bank holding companies—and the National Football League’s Jacksonville Jaguars today announced a major multifaceted strategic partnership that includes the naming rights to the Jaguars’ stadium, which will now be known as EverBank Field.
The exclusive five-year agreement includes EverBank’s designation as the official bank of the Jaguars, promotions within Jaguars’ game telecasts and a variety of other media rights to the Jaguars and EverBank Field marks, prominent signage in the stadium and elsewhere in Jacksonville, business presence at Jaguars’ home games – including EverBank ATMs at the venue for use by fans – and various community outreach initiatives. Financial terms of the partnership were not disclosed.
The Jaguars also announced today that its stadium address is being changed to One EverBank Field Drive, and further recognized EverBank for its contributions during the more than 50 years Jacksonville has served as the company’s headquarters.
“The introduction of EverBank Field and the Jaguars’ EverBank partnership marks a great milestone for the Jaguars and the team’s many fans and adds tremendously to the positive momentum we’re seeing,” said Wayne Weaver, Chairman and Chief Executive Officer, Jacksonville Jaguars. “EverBank is a leading national financial services provider that also cares deeply about Jacksonville and its community. We can’t ask for a better partner.”
Said Robert Clements, Chairman and Chief Executive Officer, EverBank, “We believe this partnership represents a unique opportunity for EverBank because it leverages both our strong local presence as well as our nationwide business profile. It allows us to build significant brand awareness and business relationships through the Jaguars’ and the NFL’s national fan base. We are grateful that we are part of a relationship that has significant benefits for EverBank, Jacksonville, the Jaguars and NFL fans.”
Said John Peyton, Mayor, Jacksonville, “EverBank has a stellar record and having them tied to this stadium is going to be a nice tribute to not only their commitment to this community but a commitment to their success in business.”