Dream Seating At Ford Field

(DETROIT, MI) – The new look 2013 Detroit Lions won’t be the only thing attracting attention inside Ford Field this Sunday when they play the Minnesota Vikings – fans will surely notice an entire new section of seating – the “Quicken Loans Dream Seats” – ­located above Section 100/141.  The new premium seating section and several other branding elements are all part of a multi-year partnership between Quicken Loans and the Detroit Lions.

The Dream Seat section, the only of its kind in the National Football League, will feature 54 overstuffed black leather recliners embroidered with the Quicken Loans logo.  The comfortable seats will also have large high definition LCD televisions mounted in front of them so the fans in the section can catch up on scores from other games or watch replays of the amazing action taking place inside Ford Field.  An additional eight “premium” Dream Seats will be located in the first row above the player tunnel where the team enters and exits the field, offering amazing views of the action, and the opportunity to get very close to the Detroit Lions superstars.

The Dream Seats will be available to team members and business partners of the Quicken Loans family of companies for all Detroit Lions home games, as well as select events taking place at Ford Field.

“When you are betting big on Detroit, like we are doing, there is really nobody better to partner with in the city than the Detroit Lions,” said Jay Farner, President and Chief Marketing Officer of Quicken Loans.  “But we didn’t just want to do something conventional, we wanted to create a strong lasting relationship, while also rewarding our hard working team members.  We’ve certainly accomplished that with the Dream Seats, I’ve never seen anything like this – it’s like a suite, but with much better seats and your own TV.”

In addition to the Dream Seats, the sponsorship contains several other elements, including:

  • Official Lender – Quicken Loans will now serve as the Official Mortgage Lender of the Detroit Lions.
  • Tunnel Tarp Signage – The Lions will run onto the field each game under the Quicken Loans tunnel tarp.
  • Player Tunnel Graphics – Quicken Loans sister company Fathead, the leading brand of officially licensed sports, entertainment and custom wall decals, has created a custom graphic in the tunnel between the locker room and playing field to inspire the Lions as they rush the field.
  • In-stadium Signage – Quicken Loans will have multiple advertisements located throughout Ford Field.
  • Outdoor Signage – Quicken Loans will have the option to post a large outdoor banner on the side of the team’s parking structure, facing Interstate 375, greeting fans as they enter downtown Detroit.
  • Microphone and Interview Backdrop – Each time Detroit Lions Head Coach Jim Schwartz or a Lions player appears in front of the media post-game or at the team’s practice facility, they will do so with Quicken Loans logos on the backdrop and microphone.
  • North Club Lounge – Quicken Loans will sponsor the Club Lounge, which is accessible by all fans holding a suite or club level ticket.  The lounge is a great place to gather or have a drink before or during the game.

“This is a tremendous opportunity to work with a great Detroit-based company who is as dedicated to the city of Detroit as we are,” said Detroit Lions President Tom Lewand.  “We are excited to be able to offer a premium experience to the Quicken Loans team, and look forward to working as partners for years to come.”

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About the Author

Ian Shalapata
Ian writes for and provides imagery to Square Media Group as well as accepting freelance photographic assignments. In addition, he has contributed to media organizations, sporting groups, and individuals across North America including the Fort Wayne News-Sentinel, Chatham-Kent Sports Network, the Golf Association of Michigan, League 1 Ontario, as well as numerous colleges and universities in Canada and the United States. Email Ian Shalapata

1 Comment on "Dream Seating At Ford Field"

  1. If the Lion’s don’t win games and do what they did last year there will be a lot of empty seats come next season. Who will want premium seats to see their team get beaten over and over again.

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