Preview Centre Driving Detroit Development

(DETROIT, MI) – Olympia Entertainment and Olympia Development have opened a state-of-the-art Preview Center in the northwest corner of Comerica Park. The Preview Center features three dimensional-printed scaled animated models of The District Detroit and the new arena to provide a fully immersive experience of the transformative project.

“The new Detroit arena is going to offer one-of-a-kind fan experiences and reflect the excitement and energy associated with all that is going on in our hometown,” said Tom Wilson, President of Olympia Entertainment. “The Preview Center is equally amazing, redefining how experiences like this are shared prior to the opening of the arena.”

While the Preview Center will be used for a wide range of events, the primary use for the next 24 months is to tell The District Detroit and Events Center story to a wide variety of potential investors, sponsors and suite and season ticket holders.  Driving effective retail, office and residential leasing through the Preview Center will support the positive economic impact of these developments for Detroit and Michigan.

The Preview Center was developed jointly by Olympia Entertainment and Olympia Development to create a unique environment for businesses and investors to experience the dynamic concepts that will soon be coming to life. Detroit-based business L.S. Brinker served as General Contractor of the 100 per cent Michigan Made, Detroit Built project.

“A space like this helps all of us visualize how transformational this project is going to be for the city,” said Wilson. “Through the use of incredible models, video, sound, graphics and technology, the Preview Center creates an immersive experience that is sure to amaze.”

Since opening, 26 of the 52 suites at the new arena have been sold. Retail, residential and office leasing will accelerate in the summer and fall of this year.


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About the Author

Ian Shalapata
Ian writes for and provides imagery to Square Media Group as well as accepting freelance photographic assignments. In addition, he has contributed to media organizations, sporting groups, and individuals across North America including the Fort Wayne News-Sentinel, Chatham-Kent Sports Network, the Golf Association of Michigan, League 1 Ontario, as well as numerous colleges and universities in Canada and the United States. Email Ian Shalapata
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