Lions Pouring $100M Into Ford Field

The new Ford Field will feature Daktronics main video displays more than twice the size of the current displays and flanked by four additional displays.Image courtesy of the Detroit Lions.

The new Ford Field will feature Daktronics main video displays more than twice the size of the current displays and flanked by four additional displays.
Image courtesy of the Detroit Lions.

(DETROIT, MI) – The Detroit Lions have announced that the Ford family is investing approximately $100 million into Ford Field for new video boards and several other renovations to be completed in time for the 2017 Detroit Lions season.

“After 15 years, we still hear what a great venue Ford Field is from our fans, visiting teams, and the great acts that have performed here,” said Detroit Lions team president Rod Wood. “The Ford Family is making a substantial investment to make sure our stadium remains among the best, but ultimately it’s still about winning football games. We want to get fans in the building having a great time and excited about what they’re experiencing, so that they can continue to help us create a home field advantage.”

In addition to replacing the video boards, the sound system will be further upgraded along with the Corner Lounge, stadium suites, and premium club areas.

In each end zone, the Daktronics main video displays will be more than twice the size of the current displays and measure 39.5 feet high by 152 feet wide. Flanking the main displays will be four additional displays measuring 13 feet high by 59 feet wide that can be used individually or coordinated with the main displays for one continuous 270-foot presentation to show live video, instant replays, statistics, graphics and animations, and sponsorship messages.

The Lions consulted with Rossetti, the original architectural firm for Ford Field, and identified opportunities to renovate areas of the stadium to enhance and modernize the guest experience as well as better utilize the existing space.

An artist's rendition of a new concept club with communal experience and no assigned seating at the renovated Ford Field, to be ready for the Lions 2017 season.Image courtesy of the Detroit Lions.

An artist’s rendition of a new concept club with communal experience and no assigned seating at the renovated Ford Field, to be ready for the Lions 2017 season.
Image courtesy of the Detroit Lions.

A total of 210,000 square feet, ranging from large social areas and clubs to suites and loges, will be renovated in place or completely reconfigured.

The renovations will include:

  • Complete suite renovations with two levels of finishes, identified as the Red Zone suites and the 20’s suites
  • Redesign and re-brand of The Corner Lounge which will become Corner Bar and celebrate great players from the franchise’s past and present
  • New concept club with communal experience and no assigned seating
  • Renovated current and addition of new spaces (Grid Iron Club and Terrace Suite) for suite and club members on the north side of stadium
  • Fully updated club space on the south side (currently Huntington Club) of stadium that will feature addition of Loge box seating

“The design elements converge throughout the renovated areas to acknowledge the drive and dedication of the team, the loyalty of its fans and the culture of Detroit,” said Kirk Phillips, design lead at Rossetti. “We were especially inspired by the urban environment in the neighborhood and used the lighting, materiality, and details to create a new experience that will be completely different for fans.”

A full and comprehensive look at the Ford Field improvement and renovation project is available online.

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